We’ve already discussed some of the reasons you have your logo visible on your workwear & Staff Uniform. But how do you get the best out of it? In our view, that’s easy KISS (keep it simple stupid) YOUR LOGO.
LESS IS MORE …. Your logo is the important part for identification & recognition. Unless you’re spending a lot of time in front of the wearer, staring at the logo (which might just land you a custodial sentence……) You’ll normally have one or two seconds to see the logo & for it to register in your mind. So as the business that’s taken the time to build your brand you want that information clean & recognisable so it stays with everyone who sees it.
TELEPHONE NUMBERS….. I’ve never yet seen anyone stopped on the street & asked if they have a pen & can stand still while someone notes down their telephone number from the logo on their chest! That’s why you have a business card. Try it yourself, glance at a telephone number for two seconds, Go and do your next job & try to ring the company from memory.
Now go on the internet, Look for the company & see how long it takes you to recognise their logo.
INFORMATION OVERLOAD…… This ones based on a real enquiry we had to deal with. The client wanted his business name, tag line (he preferred his to the franchise one), the franchise he rans tag line (had to be on there), Telephone number, mobile number (just in case), web address & email address on there……. No one is picking up anything from there! To make a point it was suggested that a quick spray from a can of white paint might have the same effect.
But that’s what they insisted on, so as the customer decides, that’s what they got. All we can do is give you the best advice we think is applicable. Keep it Simple, Kiss your logo