Why do we put logo’s on our work clothing? It doesn’t sound like a difficult question to answer, in fact there are numerous answers! But lets just take a while to consider just a few, why you’re doing it and how to get the best result from it:
Identification: Probably one of the most important reasons for putting your logo on your staff uniform or workwear. You’re people need to be identified when they’re at work, from customers knowing who works in the shop (they’re not always behind a counter) to identifying Which company that tradesman is working for on site, Identification is a major issue nowadays.
Lets get right to one of the biggest issues here; You want to stand out! Think about where you’re staff are going to be seen & how to get exposure for your business brand.
Face to face? That’s easy, logo on the breast so it’s in front of people approaching you & talking to you.
Mobile around an area? Be it a waitress, a shop floor worker or a window cleaner (one of my favourite examples) consider which parts of you are going to be seen; A window cleaner usually has his back to everyone so it’s a great idea to have a logo there, where it will be seen.
Visibility: If you’re doing a trade show or event it makes sense to get as much exposure as you can, With the increase in visibility comes a return on your investment and it’s crucial you get the best return on your money.
Advertising; Now the press won’t like this one too much, but traditional advertising is a game of diminishing returns. Higher costs, falling audiences & consumers who are jaded by being bombarded with papers, emails, text, flyers. You need to keep the fact you’re in business out there but you don’t want to alienate potential customers.
Every time you, or a member of your staff, walks past someone in the street your business identity passes before their eyes; take a walk, wearing your uniform, down your High Street & keep an eye on how many people glance at what’s embroidered on your shirt – you’ll be surprised!
Think about what your customers can do for you. We all know word of mouth recommendations are the best advertising you can get. You don’t pay for it and no matter how much you tell people what a great job you’re doing, if it comes from an independent source someone knows it’ll carry a lot more weight.
We do a lot of garments as promotional gifts for our customers, Jackets, fleeces, Beanie hats, all the stuff people will wear because who doesn’t love a freebie? If you’ve a hundred customers wearing a hat with your company name on there they’re advertising for you every time they wear it that’s a colossal reach, at very little cost, and it’ll still be working for you one, two, three years down the line.
Image: If you think I’m going to let a plumber, builder, electrician etc. loose in my house who’s got holes in his pants & mastic all over his clothes you’ve got another thing coming! The image you present to customers sets the tone for the work you’re going to complete for them. So get off on the right foot by presenting a clean, smart professional image for your business. There’s hundreds of competitors out there and as the saying goes “You only get one chance to make a first impression”
Health & Safety: Probably one of the first reasons that comes to mind, but considering the above, not necessarily the best reason for that business expenditure. Yes, people need to be protected, kept clean & safe, but before begrudging the expenditure in providing staff uniforms or workwear consider the benefits to your business.
So we’ve got a little bit about why you do it, next we’ll talk about how to do it………